Maggie Heyworth had been serving her unique version of pimiento cheese at home to friends and dinner guests for years. Then she stopped serving it and start selling it. While hugely successful, Maggie needed help taking it to the next level. I worked with others to update her logo and overall design for consistency across all product lines while injecting personality through social media, POP, and other marketing materials that gave her brand just as much flavor as her cheese.
Trustmark bank already had a student checking product. I helped bring it life with a new identity that included its own name and tone of voice centered around the one thing all students love—free stuff. Messaging that reached their parents was also created.
Comprised of various hospitals, research facilities and other entities, USA Health is the leading provider of healthcare along the Gulf Coast. A multi-media campaign and new positioning (Transforming Medicine) was recently launched along with a new website to tell their story and educate the public—both internally and externally—about the exceptional care USA Health provides. Tactics included multiple long-form and short-form patient videos promoted on social media, digital display, print, TV, and outdoor. A series of individual facility videos was also written and produced to support the campaign.
Work comfortably.
A high end western shirt brand known for its striking colors doesn’t necessarily need to be seen to be desired.
Not all oysters are farmed equally. The husband and wife owners of this traveling oyster establishment work with family producers from around the country to find and select the finest species. During his tastings, he educates his clientele about various taste profiles and what gives different oysters their unique flavors. Thankfully for our team, he needed a logo, website, and branding campaign to help tell his story before hitting the road.
Upstate Medical University in Syracuse, NY, is the only academic medical center and leading provider of healthcare in Central New York. People were aware of Upstate’s medical credentials, but research showed they didn’t realize the full impact they made as the region's largest employer. This campaign helped educate the public about the meaningful contributions of their fellow New Yorkers—9,500 educators and caregivers dedicated to the health of their state.
We sought to capture the spirit of Elvis with a campaign that promotes the place where he felt most at home.
Essentially, this brand was created from scratch. Our client had a great line of backpacks, but no positioning for it. So we named it, designed a logo for it, and created a messaging platform that spoke to the people who would be wearing it.
John Deere knows farming is more than a way to make a living. It’s a way of life. We wanted that sentiment to shine through when launching their new line of boots.
Sometimes, visuals say it best.
While a series of messages using real pet owners was produced (see my About page), this illustrated series also shows the importance of animals in our lives.
William “Bill E” Stitt had always dreamt of smoking, curing, and selling his own bacon. After he perfected his recipe, he needed someone to create the perfect brand to go along with it. We launched it by creating everything from his logo and website, to social media posts, posters, shirts, stickers, and more. We also helped promote a local songwriters festival he hosts every year at his restaurant.
You may know Bill E for his bacon. But it all started at his restaurant, Old 27 Grill. He opened it in 2011 to give people a no frills place where they could kick back and enjoy live music, lively conversation, and killer grub. He also needed a place to smoke and serenade his delicious bacon, Bill E’s Small Batch Bacon. When that brand took off, it only made sense to rename Old 27 to what it had always really been—Bill E’s. A video series on social media helped announce the name change along with a new logo, new menu, new swag and other delicious tactics.
As the leader in Christian school and homeschool education materials, Abeka needed a campaign to strengthen their brand position and speak to both current and potential customers. Many parents aren’t sure they have what it takes to homeschool their children. This campaign lets them know they can be confident when using the right materials, while also reminding current users why they chose Abeka in the first place. Other messages were created to reach the Christian school market as well.
Columbus Regional Health—the community health system in Columbus, Georgia—needed to raise awareness and preference for their specialized care. A new brand position (Simply Better Care) was created for the entire system using a holistic mix of digital and mass media tactics including video pre-roll, television, print, digital display, and other ways to raise their overall brand perception while promoting individual service lines.
